Jack Astor’s relies on televised sports to help bring people into their restaurants. But when the NHL strike threatened to decrease their business, we came up with a novel solution: Drive traffic to restaurants by distributing vouchers and free samples via food truck.

Jack’s food truck toured Ontario for almost two weeks, choosing their destinations by tweeted customer requests. Once the dust settled, restaurant visits increased along with a healthy number of new social media followers.

Cadillac had an activation space at Luxury & Supercar Weekend but wasn’t sure what to do with it. Tying into Cadillac’s sponsorship of the PGA, we created a fun, memorable mini-golf experience to attract guests and fill their social feeds.